The cosmetics industry generates different types of waste that significantly affect the environment, especially when it comes to plastic packaging. In 2018 in the USA alone, almost 7,9 billion units of rigid plastic were created for beauty and personal care products alone, and according to the estimations, global cosmetics industry produces more than 120 billion units of packaging each year, of which plastic makes up 70% of industrial waste.

The cosmetics industry is increasingly recognizing the importance of sustainability and is switching to green initiatives and circular practices in order to reduce its negative impact on the environment. Many companies now use biodegradable or recycled packaging, as well as glass or metal packaging that can be reused, which significantly reduces the amount of waste. Innovations include refillable product options, reducing the need for new packaging. Also, the use of natural and organic ingredients, which are more environmentally friendly, is increasing. 

Certificates such as "Cruelty-Free", "Vegan" and "Cosmos-Organic" help consumers identify products with a smaller ecological footprint. In addition, companies are introducing systems for recycling their products and packaging, accepting empty packaging from customers for recycling. Brands invest in educating consumers about the importance of sustainable practices, while technological innovations, such as green chemistry, enable waste reduction and more efficient use of resources. These initiatives represent steps forward towards a more sustainable future for the cosmetics industry.

Ethique is an outstanding example of good practice in the cosmetics industry when it comes to applying the principles of the circular economy. It all started in 2012 when the founder Brianne West was developing formulas in her kitchen in New Zealand. Frustrated by the huge amount of waste generated by the cosmetics industry, especially plastic and waste from personal hygiene products, Brianne decided that switching to solid products could be the solution. In 2015, she raised capital to expand her business, and already in 2016 she started international sales. Today, Ethique sells in more than 22 countries and employs people around the world, but remains an organization driven by the mission of producing better products for people and the planet.

Ethique achieved a key milestone in 2023, with 30 million plastic bottles saved that would have become waste. 

All their products are packaged in packaging that can be composted at home and recycled, thereby reducing pollution, impact on wild animals, microplastics amount, exposure to chemicals and greenhouse gas emissions. By launching the concentrate line, Ethique has enabled customers to enjoy a plastic-free life without giving up liquid products.

Their commitment to home compostable packaging is a game rule changer, not only reducing waste but also offering an environmentally friendly solution for responsible use. Ethique is therefore an outstanding example of a brand that has successfully integrated the principles of the circular economy into its operations.

The cosmetics industry is gradually recognizing the need for sustainable practices, but it still has a long way to go to achieve full sustainability. However, some brands are already taking this path, showing how sustainability can be integrated into business. Garnier is committed to increasing the sustainability of its products through environmentally friendly packaging and the use of natural ingredients. They have several product lines that focus on biodegradable formulas and recyclable packaging. The Body Shop uses recycled materials in its packaging and has introduced refill programs to reduce waste. Customers can return their empty packaging for refilling, advocating a circular approach to product packaging and consumption. This initiative not only minimizes plastic waste, but also directly engages consumers in sustainable practices.

Lush's Green Hub is a centre dedicated to closed-loop recycling, water treatment and material repurposing. About half of their products are "bare", meaning they come without any packaging, which results in preventing a huge number of plastic bottles from ending up in landfills. They are committed to sustainability in their supply chain and they procure materials from areas rich in biodiversity, ensuring that these materials benefit both nature and local communities.

These initiatives represent steps in the right direction towards reducing the environmental footprint of the industry. While the cosmetics industry still has a long way to go to become fully sustainable, brands like Ethique, Garnier, The Body Shop and Lush are setting the standard and providing inspiration for future change. Their commitment to reducing waste and using environmentally friendly materials shows that it is possible to do business in a way that is better for the planet and for consumers.